Search Marketing

Finding What You Need Shouldn't be Hard

Search engines represent more than half of your overall web traffic.

No matter what other agencies may tell you, solving that problem requires more than sleight of hand parlor tricks.

At Noble, we create magic through artful SEO science.

We know that search engine optimization is about quality, relevant content that moves mountains and pulls in the caliber of customer that connects deeply with your brand. It’s about keeping up with ever-changing algorithms. It’s about staying agile.

Our SEO/SEM team – the most well-adjusted group of spreadsheet-loving analysts you’ll ever meet – constantly stays on top of the latest in search engine optimization and pay-per-click developments. Google Panda? Check. Google Penguin 3.0? All over it.

Which means your content won’t just be seen; it’ll be seen by all the right people.

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FICO, known for credit scoring tools, was successful in B2C, but wanted to make headway in the B2B game. FICO wanted to better position itself as the authority in big data, predictive analytics and fraud detection, while boosting sales and driving new leads. Noble unleashed a worldwide paid search campaign, audited FICO’s SEO best practices and made enhancements to FICO.com that paved the way for a comprehensive digital marketing plan. Using data gathered from Google Analytics, Noble also built a robust marketing dashboard for FICO, giving it a digital strategy playbook for the future.

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What began as a small project quickly turned into a golden opportunity for Noble to showcase its search marketing skillset for a high-profile client. Union Square officials needed to increase destination visits while serving as the official voice for the neighborhood in an already crowded landscape. Noble’s paid search efforts for San Francisco’s Union Square were so successful that the visitor’s group made them a permanent fixture in its marketing program. Union Square soon enlisted Noble to tackle its SEO strategy and implementation. Beyond the numbers, Noble’s strategic services team proved to Union Square how Google Analytics could help show the organization’s impact on Union Square tourism. Win-win.

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Newport Beach, Calif. sought to better understand its web visitors while transforming its website to keep apace with the sophisticated, tech-savvy travelers who frequent it. Newport’s convention and visitors bureau also wanted to demystify the relationship between site performance and visits to its various partner businesses.

After careful analysis of the site’s analytics, Noble’s Strategic Services team was able to identify key performance indicators and zero in on opportunities to drive more visitors to Newport Beach – both the site and the destination. The result was a dramatic drop in bounce rate, improved search engine rankings and a massive increase in partner referrals. It also gave the site owners the ability to see how the weather in a user’s location impacts the likelihood of visiting the area and spending money at Newport Beach businesses.

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With Lake Tahoe in our back yard, we Noblebots appreciate a blue bird powder day on the slopes as much as anyone.
So, it wasn’t exactly a tough sell to get us to work on SkiLakeTahoe.com. During the November-April ski season, we handle SEO and keyword optimization for the resort focused site. We work in conjunction with several other agencies who manage other parts of the site. We also handle maintenance for SkiLakeTahoe.com.

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Long-standing Noble clients Renown sought our expertise in SEO/SEM for its main site as well as its BestMedicineNews.org subsite. Noble also provides paid media and analytics in a holistic fashion along with social strategy and reporting. The social media reporting for Renown have many complex moving parts, so our job is to help translate a virtual ton of data into human speak. Our ability to do so puts us a cut above the rest.

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Local dermatology and plastic surgery practice Janiga MDs looked to Noble for our expertise in SEO/SEM, social media strategy. They also turned to us for our ability to optimize a lot of technical content for search engines. In working with Janiga, we found duplicate content throughout the site, which was hampering its ability to convey a clear message. We were able to clean up that content while establishing content calendars for blogging. We also create targeted Facebook ads for Janiga. As a result, Janiga was able to establish itself as a thought leader in the cosmetic surgery field while Noble gained valuable experience working with medical content.

“People ask me what I do in winter when there’s no baseball. I’ll tell you what I do. I stare out the window and wait for spring.”
That’s a quote from late baseball legend Rogers Hornsby and we couldn’t agree more. Fortunately, baseball equipment and apparel company Easton Sports found us through the SEO client tool BrightEdge, giving Noble’s team a chance to brush up on baseball terminology. Easton already had sophisticated SEO tools and reporting software, but needed the support of Noble’s skilled professionals. We handled Easton’s SEO keywording and page optimization as well as content strategy. We were able to identify quite a few technical bugs with the Easton site which were quickly resolved. We also heatmapped Easton’s home page to better track user actions. Now, Noble is Easton’s go-to agency for analytics consulting.

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Server Technology sells rack power solutions to companies across the globe. The company initially hired Noble to build its microsite, www.powerstrategyexperts.com, to better distribute white papers to potential clients. With a clean, modern feel, the site gave Server Technology a massive boost in organic traffic.

Noble took the reins with ServerTech’s SEO and Paid Search Marketing efforts. We analyzed its current campaigns and restructured its method of conversion tracking to reflect a more accurate impact on the company’s bottom line. As a result, ServerTech has seen a huge shift in qualified conversions. We also provided retargeting services while focusing on optimizing content related to the company’s most popular products.

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Case Studies

Finding What You Need Shouldn't be Hard

Find out how Noble Studios can redefine your online presence