By The Numbers: Super Bowl XLVIII

A lot of analysis goes into sports. Stats, predictions, reviews, and more. It takes crews of people, sophisticated software, and hours of work to compile data for these sports and make them tell a story. Super Bowl Sunday receives more attention, analysis and scrutiny than any other sporting event of the year. In the spirit of Super Bowl Sunday, we thought it would be fun to run down some interesting statistics from the big game. Let’s take a look at the numbers:

  • This was the first time since 1991 that the No. 1 offense and the No. 1 defense squared off in the big game (prior to this meeting, the defensive team was 4-1)
  • Russell Wilson joins four other quarterbacks to win the Super Bowl in their second year as a starter (Kurt Warner, Tom Brady, and Ben Roethlisberger – he beat the Seahawks in his second year)
  • The safety to start the game was the fastest score in Super Bowl history (12 seconds)
  • The Seahawks are the second team in Super Bowl history to have a passing touchdown, rushing touchdown, kickoff return for a touchdown, and an interception return for a touchdown (Ravens in Super Bowl XXXV)
  • While scoring their fewest points since Peyton Manning joined the team, he had the most completions in Super Bowl history (34) and Demaryius Thomas had the most receptions in Super Bowl history (13)
  • The last six regular season MVPs to have made it to the Super Bowl have all lost
  • Russell Wilson has surpassed Ben Roethlisberger for the most wins in a quarterback’s first two seasons (28)
  • 36-0 were the most unanswered points to start a Super Bowl ever

Analyzing numbers is our job, and we love it! Diving deep into your web analytics account and looking at data from a variety of angles provides unique insights that can offer a competitive advantage to your business (and can make you sound really smart at a party). In less than 24 hours, all of this information was gathered, refined and analyzed from every angle imaginable. The results of this analysis will then fuel decisions in the off season and throughout next season. For a game that happens once a year, this is pretty amazing.

Analytics is a powerful tool for football and for business. In the right hands, it gives you more insight, better perspective, and allows for smarter decisions.

There are many tools to help businesses analyze data. For websites and digital marketing specifically, take advantage of high quality free tools like Google Analytics. It gives businesses an edge in today’s increasingly competitive world. Knowing when to act is just as important as knowing what to act on. Practice makes perfect, so get out there and start analyzing and remember, numbers never lie.