The site also serves to show just how close Santa Monica is to all the action. Click a button marked “Beverly Hills” to discover that the chic shopping district is a mere 7.4 miles from Santa Monica. Also, through IP location detection, the site automatically shows distances to hotels and other amenities from the user’s location. Users ready to commit to a trip can browse hotels by date and cost, then book via the Jackrabbit booking engine.
The Santa Monica Travel and Tourism’s blog posts, chock full of helpful tips, itineraries, and links to stakeholder businesses, are sprinkled throughout the site to further encourage visitors to explore Santa Monica far beyond the pier and beach. We also identified opportunities to boost search rankings using specific keywords (i.e., “driving from LAX to Santa Monica”) while providing useful tools for out-of-town visitors. By optimizing landing pages using thoughtful, clear content–with an SEO focus–we were able to boost traffic to the site immediately as well as enjoy long-term results.
User Generated Content
Leveraging user generated content from social, Noble added a curated feed that pulls imagery and posts from Twitter, Pinterest and Facebook. To satisfy visitors looking for independent reviews, the site also pulls Yelp reviews to guide them in the right direction with restaurants and other businesses.
Since its launch, SantaMonica.com has seen a significant boost in mobile traffic as well as overall site traffic, new visitors and average session duration. The site is also gaining positive traction in referrals to stakeholder websites.
5 Industry Awards
AAF District ADDY