5 Content Marketing Tips
As we look back at our most popular blogs of 2013, it is evident developing sharable, usable content is worth the investment. According to a study by Demand Metric, content marketing costs 62% less than traditional marketing — and can bring in three times as many business leads.
Now let’s take a look at five lessons we learned in content marketing this year as we revisit our five most viewed blogs.
“Develop more customer-focused content”
Think about what your customers want and need to know. Noble Studios is in the business of providing digital solutions. It is our job to help our clients prioritize their digital marketing strategy to create greater business value. This means we need to stay ahead of industry trends. In our top blog of 2013, Questions to Ask When Building a Website, our audiences learned where the industry is heading and how to establish an online presence.
“Share your success with your biggest fans”
The continuous number of page views on our post, Inc. Magazine Unveils Its List of America’s Fastest-Growing Private Companies—the Inc.500|5000, speaks volumes. The message is clear; our clients are our biggest fans. People who do business with you want to know you have staying power. When Noble Studios ranked No. 1,836 on Inc.’s 2013 list, it sparked new conversations with our clients and increased trust. It also helped us establish deeper relationships and led to new business opportunities.
“Knowledge is worth sharing”
With all the content marketing hype, 8 Steps to Creating an Effective Content Strategy proved to be an engaging post with other industry leaders and helped us showcase more of our service areas. By sharing your knowledge, you position yourself as a subject matter expert and educator. It also opens the lines of communication for more business.
“Timing is everything”
Most blogs become popular because the content is timely. Optimizing Google Search Rankings Post Panda and Penguin 2.0 is a perfect example since ‘Google Panda Penguin’ hand become a popular search term over the summer. This update also concerned some of our clients. By sharing free content, you boost your client’s confidence and potentially lead to other projects.
“Data-driven storytelling is powerful”
Infographics are everywhere. Our post, Designing Knowledge: An Introduction to Infographics, confirms companies are looking for more ways to share their complex data in an appealing and easily digestible format. Sharing your industry knowledge and passions can also lead to opportunity. This post, along with two custom designed infographics, led to one of our partners appearances on MSNBC Your Business on how to create an infographic to tell your brands story.
Content marketing is forecasted to grow rapidly in 2014 and is arguably the most critical piece of an inbound marketing strategy. Need a little more convincing? Here are a few more insightful, instantly shareable content marketing stats to push you over the edge.