Watch Out, Bristol. Here We Come!
As we’ve shared recently, Noble Studios has branched out with a U.K. division by opening a digital marketing office in Bristol, England. Now, we’re excited to be headed across the pond for Social Media Week Bristol (Feb. 26-March 2). There, we’ll share learnings and insights with our British counterparts in the digital marketing field.
The first session, titled “Why Collaboration is Essential For Social Media Success in Tourism” is a panel presentation featuring Noble’s own CEO and co-founder, Jarrod Lopiccolo at 11:30 a.m. Feb. 27. Aimed at tourism businesses, bloggers, influencers and anyone else involved in promoting the tourism field, this event will feature insights on social media and content strategy, teaching businesses how to amplify their message about their respective regions. He’ll be joined by speakers from Digital Visitor and Crowdriff as well as Kathryn Davis, Head of Tourism Destination Bristol and Shonette Laffy, Digital Marketing Manager and Social Media Week Bristol Ambassador.
Jarrod will discuss:
- Backlinking strategies for creating a bridge between your organization’s social channels and website.
- The future of websites in light of the proliferation of other channels for storytelling.
- Three things to ensure social media marketing success on a shoestring budget.
- Tips for optimizing content for audiences and search engines alike.
- What’s the real value of creating video content?
The Crowdriff team will discuss the role of visuals in social media, the various challenges in working with visuals and the advantages of a platform like Crowdriff to automate social media posts.
The second event, slated for 12:45 p.m. March 2, features Noble CMO and Partner Michael Thomas and is titled, “Are You an Integrated Social Media Marketer? Five Ways to Be Certain.” Michael will discuss innovative and tried-and-true ways to win in a competitive new landscape where the buyer’s journey from awareness to conversion is often very, very short. He’ll offer tips on working with both paid and organic social media into your organization’s overall digital marketing efforts. Most importantly, he’ll show you how to avoid what we call “vanity metrics” and stick to the real numbers that show serious Return on Investment.
How do we love thee, Bristol? Let us count the ways. First of all, Bristol is a thriving mid-sized hub packed with smart, creative people. It reminds us a lot of our hometown of Reno, Nevada. Bristol’s proximity to London mirrors our own with San Francisco, which is just three hours away by car. Also, we’re big into the “work hard, play hard” lifestyle, which gives our staff opportunities to get into affordable homes while reaping the benefits of the great outdoors on a daily basis. Bristol, like Reno, offers these opportunities in abundance.
Once we’d visited Bristol, we knew it was the place to be. OK, the proliferation of craft breweries and pubs didn’t hurt matters, either. But in all seriousness, Bristol is where it’s at. Now, with our expanding partnership with Mr. B and Friends, we can’t wait to see what the future brings. So, watch out, Bristol. Here come the Noblebots!