Noble Studios Celebrates National Bike Month with Agency-Branded Bikes

In celebration of National Bike Month, Noble Studios, a full-service digital agency in Reno, bought five refurbished bikes for its employees to use during business hours. The bikes were purchased from the Reno Bike Project, a 501(c)(3) non-profit community bicycle shop and advocacy group to support bicycle related initiatives in northern Nevada. Noble Studios unveiled the branded bikes to the team on Tuesday, May 14 to gear up for Bike to Work Day on Friday, May 17.

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The US Census Bureau’s American Community Survey indicates the number of Americans commuting by bike has increased by 47 percent since 2000. Many of Noble Studios’ Bay Area clients are located in bicycle-friendly communities. The digital agency is aiming to bring the same brand-inspired bicycle culture to downtown Reno starting with its employees. The hope is the bikes spur employees to explore the emerging businesses and cultural scene throughout Reno’s downtown and midtown districts.

One of Noble Studios’ corporate goals is to promote a healthy workplace. As part of the digital agency’s 2013 budget, the partners set aside money to spend on health-related initiatives for employees monthly. The Noble Studios team believes regular exercise leads to a happier, smarter, and more energetic life – both personally and professionally. Employees will use Noble Studios-branded bikes to pedal to the gym, lunch and accomplish errands.

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Noble Studios also registered online for the Commuter Challenge, a friendly competition for employers to promote health, morale, and green living among its employees. The partners challenged the team to ride their bike to work one or more days between May 11 and May 17.